Navigating Promotional Materials Requirements In Europe

By Audrey Athlani Jorno

Dive into the intricacies of launching pharmaceutical products in Europe with our comprehensive guide to navigating promotional material requirements. As pharmaceutical companies face up to $830 million in launch costs, meticulous adherence to global and local regulations is crucial. From the stringent codes set by IFPMA and EFPIA to Article 98 of Directive 2001/83/EC, every detail matters.

Explore the complexities faced by US companies entering the European market for the first time, including the specific requirements of key markets like Germany, France, and the UK. Discover essential strategies for managing promotional material, including the role of local responsible persons and submission procedures to health authorities.

Whether tackling social media compliance or setting up standard operating procedures, preparation is key to a successful product launch in Europe's diverse regulatory landscape.