Online Community Programs - Changing The Game

Q1: Why are online community programs being used to connect physicians and other healthcare professionals (HCP)?
A1: Drug companies and medical device manufacturers are seeing increased difficulty in recruiting thought-leading HCPs to participate in various forms of collaboration. And, as the Sunshine Act regulations begin to take affect, it could get worse. Drug companies and medical device manufacturing are addressing this issue by engaging a new channel of social technology – online community programs – being used to connect thought leaders, expand peer networks, foster collaboration and advance the sharing of clinical information and experiences.

Some private online community programs are entered into by invitation only and contain restrictions. This is important if the conversation and collaboration of the participants is expected to remain confidential and regulatory-compliant. Unlike open communities where you might find disparate discussion threads about any topic on a participant's mind, private online community programs allow you to aggregate discussions and create areas for in-depth dialogue. They are objective-based and can be used any time companies have a need for HCPs to collaborate and exchange insights. Private online community programs such as those designed and built by market leader, Within3, are safe, secure, confidential environments.