Online HCP Communities Provide Rapid Advice To Support Clinical Development - Part 1

By Lance Hill and Joan Bradley, PharmD

The pharmaceutical and biotech industries continue to invest in specialty products and explore expanding indications for existing brands. In a competitive environment, rapid communication is necessary to support critical decision-making and impact a product’s success. The online community program is a digital venue for healthcare practitioner (HCP) collaboration that meets the escalating need to obtain richer, more immediate feedback from a diverse group of HCPs throughout a product’s lifecycle.

Insightful commercial and medical teams know frequent collaboration among HCPs is essential to react to changing market dynamics and gain timely feedback. Online community programs composed of trusted advisors can help support this effort, while making it easy to adhere to internal and external compliance requirements.

This type of community program is a secure, private, invitation-only meeting solution specifically designed to encourage HCP interaction . Each HCP is invited to create a personal profile that can include a photo, list of publications, and current research interests so everyone in the community can “see” fellow members.