Patient Centered Research: Challenges And The Role Of HEOR

Explore the evolving landscape of Patient-Centered Research in this thought-provoking video with experts Rebecca Edelmayer, PhD, Elisabeth Oehrlein, PhD, MS, and Selena Daniels, PharmD, PhD. Dive into the key challenges of integrating patient-relevant endpoints, the role of HEOR in risk-benefit assessments, and emerging measures to capture patient engagement in evidence generation. The discussion also highlights the importance of regulatory input and identifies critical points in the drug development timeline where patient experience data can make the biggest impact. A must-watch for anyone aiming to align research with real-world patient needs.