Patient-Defined Recruitment: The Movement Advanced By The Pandemic

By Shana Hull, Director, Patient Recruitment Strategy; Gail Long, Director, Head of Marketing Patient Recruitment; and Jennifer Crowley, Associate Director, Patient Centric Solutions

During the early months of the COVID-19 pandemic, the evolving landscape of clinical trial planning witnessed a significant shift towards prioritizing the patient voice and virtualizing aspects of traditional trials. This transformation compelled study teams to adopt novel approaches in engaging with patient populations. With referrals from healthcare providers dwindling and in-person visits giving way to computer-mediated encounters, trial planners faced the urgent task of re-engineering trial components and crafting recruitment strategies that placed a direct emphasis on patient-centricity.

In this insightful white paper, we delve into the invaluable lessons gleaned from this period of adaptation and offer actionable best practices for sponsors and sites seeking to navigate the evolving recruiting environment. As consumer interest in clinical research participation continues to grow, the challenge lies in sustaining the same level of intensity and focus, even as our society gradually returns to a semblance of pre-pandemic normalcy. Discover how to harness these learnings to optimize recruitment strategies and foster greater engagement with patients in clinical trials.