Patient Experience Organization Model For Clinical Trial Success

Clinical trial success hinges not just on generating awareness — but on creating meaningful experiences. For years, recruitment campaigns have operated separately from the realities of how patients actually navigate and connect with trials. The outcome has often been short-lived attention without sustained participation, and study designs that overlook the human side of enrollment.

In this webinar, experts will introduce the Patient Experience Organization (PXO) model — an integrated framework that links outreach directly to outcomes by intentionally designing every stage of the patient journey. A PXO goes beyond promotion; it builds a foundation of trust, relevance, and support around each study. By combining health literacy, behavioral science, journey mapping, and omnichannel engagement, PXOs transform scattered interactions into connected, personalized experiences that move patients from awareness to action.

Watch the presentation below to see how the PXO model embeds patient experience at the heart of clinical development, bridging the gap between strategy and execution, intention and enrollment, and ultimately, outreach and outcomes.