Brochure | May 22, 2018

Patient Insights And Engagement

Source: ICON Plc
Patient Insights And Engagement

Our Patient Insights & Engagement team is focused on gaining an in-depth understanding of the patient and the many factors that influence their health behavior and decision-making process. We bring the patient’s perspective into all aspects and phases of the development process, as well as post commercialization.

Understanding patient needs and priorities

Our team includes clinical practitioners, health educators, and experts in human performance and instructional design, each bringing a unique perspective to the challenge of understanding the patient experience and creating interventions that improve engagement.

We consider data from contextual research, healthcare ecosystem mapping, and innovative primary research modalities through the lens of our experience and expertise.

This allows us to uncover the emotional and social influences that impact illness behavior, motivators, and barriers to engagement and factors that may affect learning and comprehension.

Incorporating the patient perspective

Our innovative methods, which involve the patient as a partner, provide actionable insights into the unique needs and priorities of specific patient groups. This collaboration with patients and caregivers means we can help our clients better inform