Patient Recruitment Solution: How To Ease Fear Of The Unknown In Clinical Trials.

The numbers vary but multiple surveys confirm what we all know: patient recruitment is one of the most challenging and important aspects of running a clinical trial.

A 2017 Tufts survey reported 27% of clinical research sites fail to enroll a single patient. Of those who enroll, 30% ultimately drop out.  

As those patients get harder to come by, CROs have to use new tactics to find, educate, enroll, and retain patients. A few of those strategies include:

• Google and social media ads.
• Data analytics of electronic medical records (EMR).
• Mobile optimization, including click-to-call options and apps for reporting symptoms.
• Patient involvement, such as including a patient on the steering committee.
• Outreach to community groups and disease-centered nonprofits.