Article | August 11, 2021

Patients Or Players? Gamification As A Patient-Centric Retention Strategy For Clinical Trials

Gamification

The National Academy of Science found patient dropout rates to be as high as 30% in clinical trials, yet few new strategies to improve patient engagement and retention have been proposed despite calls for better trial design and conduct to limit the impact of missing data2. Missing outcome data caused by patient dropout and poor compliance not only jeopardizes the scientific validity of a study, but also comes at a significant financial cost to sponsors.

The Pharmaceutical Research and Manufacturers of America (PhRMA) has estimated the cost of enrolling and retaining a single patient in any phase trial at nearly $36,000, highlighting the importance of improved retention techniques to protect the significant financial investment made in trial participants3. Regulatory changes have led to a 70% increase in study duration and a 65% increase in the number of trial protocol procedures over the past decade, which further exacerbates the challenge of participant retention4.

Fortunately, technology offers an opportunity to address this challenge in novel ways by enabling more patient-centric practices to be implemented and ultimately accelerate drug development5.

VIEW THE ARTICLE!
Signing up provides unlimited access to:
Signing up provides unlimited access to:
  • Trend and Leadership Articles
  • Case Studies
  • Extensive Product Database
  • Premium Content
HELLO. PLEASE LOG IN. X

Not yet a member of Clinical Leader? Register today.

ACCOUNT SIGN UP X
Please fill in your account details
Login Information
ACCOUNT SIGN UP

Subscriptions

Sign up for the newsletter that brings you the industry's latest news, technologies, trends and products.

You might also want to: