Pivot Points With Cramer: Decentralized Clinical Trials & Sustainability
Pivot Points from Cramer, a brand experience and marketing agency
Medidata’s Vice President, DCTs and Patient Registries | Patient Cloud Kelly McKee talks on the podcast Pivot Points from Cramer, a brand experience and marketing agency, with hosts Tripp Underwood and Danielle Malvesti about treating clinical trials as continuous patient engagement rather than as a transaction to create “sustainable patients.”
Specifically, McKee breaks down the benefits of decentralized clinical trials and the work that Medidata is doing to put patients’ experiences first, encourage research participation, and improve clinical trials’ sustainability.
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