Remember The "Why" Of Better Patient Engagement

By Kyle Hogan

Social media companies make big investments to increase people’s engagement with their platforms. They employ all manner of tactics and techniques to make us spend more time viewing their content. The reason is simple: The higher the engagement, the more advertising revenue they can generate. In the clinical trial space, enhancing engagement of patients is an increasingly hot topic. While it’s encouraging to see it moving up the agenda, most efforts to date continue to miss the outcome that matters most: We need to keep patients in their trials until they complete the protocol.