Research Study Rockstar: Full -Service Trial Advertising Support

Patient recruitment remains one of the biggest challenges in clinical research, and success often depends on balancing broad outreach with site-level engagement. In this session, John Miko of Clinical Site Services explores strategies for accelerating enrollment through integrated recruitment models that combine digital advertising, community outreach, physician engagement, and local site support.

Drawing on more than two decades of recruitment experience across therapeutic areas, the discussion highlights how sites and sponsors can improve predictability with pre-screened participant referral programs, centralized reporting, and flexible campaign structures tailored to individual study needs. Real-world examples demonstrate how targeted recruitment efforts can be scaled across multi-site networks while maintaining a focus on participant quality rather than lead volume.

The presentation also examines emerging technologies shaping recruitment workflows, including CTMS integrations, AI-enabled tools, and data-driven campaign optimization. Attendees will gain practical insight into how recruitment teams leverage performance analytics, localized messaging, and rapid campaign execution to connect eligible participants with studies more efficiently. Access the full webinar to learn how modern recruitment approaches are helping research sites overcome enrollment barriers and improve trial performance.