Service Provider Perspective: Investing In Upfront Communication For An Effective Relationship

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Joseph Arcangelo, Co-Founder and Managing Partner of the inSeption Group, participated in a Q&A at the Chief Medical Officer Summit 360° conference in 2022. This article is an excerpt of the CMO360° fall 2022 newsletter featuring Arcangelo’s insights and guidance about how CMOs can effectively engage with their outsourcing partners.

How can CMOs effectively communicate their needs to service providers?

It is important the CMO is included in the creation of tangible, collaborative objectives and KPIs. While the decision to partner with an outsourcing organization may begin with a sales representative or a business development person, the CMO needs alignment with someone from the service provider who will value the asset as much as they do. In doing so, should any problem arise (and they always seem to), solutions can be developed quickly and with unified thought.

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