Tailored Sponsor Engagement Key To Unlocking Site Network Efficiency

Karri Venn, VP site advocacy and mentorship at SCRS, emphasized the importance of sponsors recognizing the structure and capabilities of larger site networks. She noted that sponsors who customized their approach based on the site’s level of development (naïve to corporate) had the most success. Key strategies included assigning specific sponsor contacts (e.g., for regulatory startup or budget negotiations), leveraging existing contracts, and reducing redundancy through centralized processes — all aimed at improving operational efficiency and collaboration.