The Impact Of Mobile App Technology On eCOA

Patients are vital to the success of any clinical trial. Yet many trials struggle to keep patients engaged for the duration of the study. Sponsors often treat patients as subjects, not as partners, with little or no interaction between study visits. Low engagement leads to poor patient compliance, high rates of dropout, cost overruns, and trial delays. Ultimately, it slows time to market. While clinical trials have lagged in creating strong engagement, other industries keep raising the bar on customer experience. Their innovations have shown that one of the most powerful engagement tools is the customer’s own smart phone.