The New Playbook For Clinical Trial Patient Recruitment

By Cal Collins

To be candid, some organizations simply excel at patient recruitment in clinical trials, while others continue to struggle. The difference isn’t luck; it’s strategy, data-driven execution, and a deep understanding of patient behavior. By examining what the most successful organizations are doing differently, the entire research community can gain valuable lessons on how to make recruitment faster, more efficient, and more inclusive.

In its new Executive Trends Report: Strategic Shifts Reshaping Clinical Trial Enrollment, OpenClinica unveils the emerging trends and best practices defining today’s most effective recruitment strategies. The report highlights how leading research organizations are adapting to new technologies, patient expectations, and regulatory demands, and offers practical insights that others can adopt to improve recruitment performance. From digital-first engagement to data transparency and community trust-building, this new playbook provides a roadmap for transforming patient recruitment into a repeatable, measurable engine for trial success.