Low patient retention is one of the greatest challenges that clinical researchers face. One study, conducted by the Tufts Center for the Study of Drug Development, found that between 2012 and 2019, patient dropout rates increased from 15.3% to 19.1%.
Why do so many people drop out of clinical trials? Industry experts blame several factors, but there’s one that’s often overlooked –– a poor patient experience. Fortunately, there are several things you and your team can do to help enrollees feel respected, cared for, and listened to.