Article | September 7, 2016

7 Tips To Recruit And Engage Clinical Trial Patients With Social Media

Source: Rho
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7 Tips To Recruit And Engage Clinical Trial Patients With Social Media

By Kristen Snipes, Project Director, Rho

Social media and digital media are important tools for reaching various patient populations. CROs are increasingly seeing the value of these mediums for recruiting patients and engaging with them during clinical studies. Social media can be more cost effective when compared to other advertising channels such as TV, newspaper and radio ads because of its ability to more narrowly target an audience of interest.