Tracking Relationships: Understanding KPIs That Measure KOL Engagement

Relationships that don’t provide mutual support tend to wither. This pattern persists regardless of the type of relationship, and it includes connections between medical affairs teams and key opinion leaders. KOLs drive sentiments and behavior throughout the medical community. Whereas medical science liaisons (MSLs) can help KOLs share information and provide high-quality data to better inform them.

If wanting to track KOL relationship-building, the task can be difficult. Many of these connections are based on MSLs’ feelings about the value of a conversation, article, or conference, and could be well-founded through years of experience in medical affairs. With all of these factors spanning long periods of time, it can seem challenging to quantify via key performance indicators (KPIs).

With the right digital tools and approach, discover how medical affairs teams can track relationships with key opinion leaders and engagement with effective KPIs.