Unlocking The Patient's Voice – The Benefits Of Patient Co-Creation In Clinical Research

By Adam KlegerHead of Client Solutions, inVibe

The movement toward patient-centric clinical research tells us that our industry recognizes that many of our biggest challenges, such as poor enrollment, lack of diversity in patient populations, gaps in access for many patients, and many others, can be tackled through building and delivering better patient experiences. This is a great step in the right direction, but how do we go about improving patient experiences?