What Can Pharma Do To Enhance Recruitment And Retention?

In February 2020 Clinical Leader Live presented a virtual conference on the topic of patient centricity. The goal of the second session was to discover what patients thought about their trial experience, and what pharma companies could be doing better. In this video Lori Abrams, Senior Director of Patient Advocacy at WCG and Jamie Goldfarb, stage IV melanoma patient, clinical trial participant, patient recruitment specialist, and patient advocate, discuss the recruitment issue and how pharma can improve the process.