What Defines A Truly Global PRO?

By Todd Albin, Senior Director, Site Enrollment Optimization

Global recruitment for clinical trials is far from a “one-size-fits-all” proposition. Enormous language, cultural, political, and socioeconomic differences exist in many of the countries that are becoming primary outsourcing locations for clinical research. Regional variations and cultural understanding of clinical research need to be taken into account when recruiting patients in these emerging markets.