What Sponsors Miss About What Patients Need

Clinical trial feasibility is often assessed from a distance. But the realities that shape whether patients can participate are much more personal, practical, and difficult to see without direct input from the communities being asked to enroll.

In this short webinar excerpt, Roberta Smith explains why sponsors may misunderstand what truly matters to patients and families. Drawing on her experience as both a patient advocacy leader and caregiver, she shows how factors like site distance, disease-state understanding, family support, and missed work can become feasibility issues long before they appear in recruitment or retention metrics.