Article | March 2, 2023

What To Look For In A Medical Affairs Customer Relationship Management Platform

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Medical affairs teams are constantly looking to connect with new influencers and key opinion leaders. To better engage with these industry professionals, MA teams are increasingly using customer relationship management (CRM) platforms, as the tools can help sort through different opinion leaders and find experts with whom they can connect.

A CRM system or platform allows you to log your communications so you can see how frequently you engage with key opinion leaders. You can also add notes to cover what you discussed so you can keep the conversation going the next time you reach out.

There are multiple CRM options on the market, and the best ones will have been designed with MA teams in mind. When looking for a tool to manage KOL outreach, consider prioritizing these valuable features.

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