When Recruiting For A Trial, Look For Patients Where They Are

In February 2020 Clinical Leader Live presented a virtual conference on the topic of patient centricity. The goal of the second session was to discover what patients thought about their trial experience, and what pharma companies could be doing better. In this video, Lori Abrams, Senior Director of Patient Advocacy at WCG, and Dorelia Rivera, parent of a child with an ultra-rare disease and co-founder of the Autoinflammatory Alliance, discuss What pharma and sites can do to better serve the needs of patients and caregivers.