Where Are The Patients? How Optimized Marketing Accelerates Clinical Trial Enrollment

By Adam Gottlieb, Creative Marketing Manager, Biorasi

The average clinical trial can experience one or more disabling obstacles to clinical site recruitment, patient enrollment, and study awareness. With trial delay costs reaching from between $600k to $8m per day, sponsors need to ensure that everyone — from the site to the patient and every other group between — knows the "Five Ws" (who, what, where, when, and why) about their study. This article will explore how marketing and advertising can come to the rescue for successful trial execution and completion.