Poor communication between sponsors, sites, and CROs can doom a clinical trial. Fear, clinical systems, and hierarchies can create issues that keep individuals from developing a clean and clear line of communication. When communication fails, the result is protocol deviations, trial errors, and quality issues which, in turn, will lead to time delays and higher trial costs.
In April 2020, Kevin Crawford, associate director & head of clinical operations for Tenax Therapeutics and executive coach for ACWT Coaching provided actionable information on how to develop and improve your communication channels and how to improve your style, approach, and active listening skills to solve clinical problems before and after they arise. In this clip, Crawford discusses how ongoing communication reduces problems and why just getting someone on the phone to talk might be the best way to build cohesive teams.