Case Study: Launching A Unified Global Sales Team In 90 Days

A leading global CRO faced the challenge of uniting more than 300 sales and executive leaders from five continents for a high-impact annual meeting. With only three months to prepare, the event needed to achieve multiple strategic goals: deliver comprehensive training across service lines and therapeutic areas, reinforce a shared vision and company culture, and inspire the sales organization for the year ahead.

Beyond logistics, the gathering had to spark meaningful connections among teams who rarely meet in person — transforming a standard corporate meeting into an engaging, motivational experience that aligned global leaders around common objectives and fueled momentum for future growth.