Digital Transformation And The Next Gen Participant Experience

The clinical trial industry is hyper-focused on enhancing the participant experience. We’ve seen buzz words like “patient convenience” and marketing campaigns around “patient-centricity”. In fact, based on a recent survey Greenphire conducted on industry trends, 96% of sponsors who completed the survey agreed that “providing technology solutions for patient engagement can positively impact recruitment and retention.”

But what does an enhanced participant experience actually look like? And how can it be supported with technology?