Article | November 2, 2017

How Digital Data Capture Is Transforming Healthcare Decision Making

Source: ERT

By Tim Davis, Vice President, Digital Patient, ERT

How Digital Data Capture Is Transforming Healthcare Decision Making

Introduction
Assessing the value and effectiveness of new drugs is essential in the pharmaceutical industry, but how these important decisions are made has undergone remarkable change in recent years, alongside huge advances in technology. Only thirty years ago, new drugs were assessed mainly on their commercial value, with the focus shifting in the following years toward cost- and clinical-effectiveness. Since then, Real-World Evidence (RWE) and listening to the patient voice have become much more important.