How Researchers Can Cultivate Authentic Relationships With Patients

This video features Patient Advocate Emily Kramer-Golinkoff, a Cystic Fibrosis patient and founder of “Emily’s Entourage”, Jessica Scott, Head of R&D, Patient Engagement at Takeda, Emily Wasik, Sr. Editor of The Economist Intelligence Unit, and Alicia Staley, Sr. Director of Patient Engagement at Medidata. They discuss how industries and organizations can come together with patients and patient advocate groups to foster better patient inclusion and participation in clinical trials, by engaging with patients early on to obtain insights on their perspectives, and what patients need and want.