How To Earn, And Keep, The Trust Of Clinical Trial Participants

When it comes to clinical trials, no one matters more than the participants. After all, they’re donating their time, and to a degree their bodies, for the greater good.

To ensure that patient trust is embedded in every clinical trial we touch, Medidata created a Patient Insights Board in 2019. We spoke in depth with clinical trial participants and asked about their personal experiences to gain a better understanding of the concept of trust as it applies to clinical research and the broader areas of healthcare and data protection.