Article | February 4, 2021

Innovation Is Really, Really Hard – Here's How You Make It Happen

Source: Ciox Life Sciences

By Dan O'Connor, Chief Commercial Officer, Ciox Health

Thousands of would-be innovators fail to live up to their potential, because they either:

a) develop tunnel vision for one “big idea” and never put the work in to make it happen

or

b) falsely believe innovation to be the product of some “special sauce,” and therefore deem themselves incapable of it.

But that’s not the way it is. Innovation is not sexy. And it’s not just a “groundbreaking idea.” It’s taking those ideas and deconstructing them into hundreds of parts and then testing, learning, refining, and iterating. It’s a deliberate, uncomfortable, and sometimes masochistic pursuit. It’s not breaking down a barrier – it’s breaking down one after another after another.

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