Medidata Link: Patient Journey Insights Beyond The Clinical Trial Window

Medidata Link is a patient-level data linkage solution that connects clinical trial data (CTD) with real-world data (RWD), providing a continuous view of a patient’s health journey before, during, and after trial participation. This enriched perspective helps sponsors generate critical evidence to accelerate drug development, regulatory approval, and market access. By integrating seamlessly into existing workflows, Medidata Link streamlines the complex processes of consent management, personally identifiable information (PII) collection, and secure data storage, minimizing operational burden on trial sites and participants.

Pharmaceutical sponsors and CROs benefit from reduced trial delays, improved long-term safety and effectiveness monitoring, and the ability to enhance trial data with real-world clinical outcomes and healthcare utilization metrics. With flexible tokenization options and access to leading U.S.-based RWD networks, Medidata Link enables organizations to future-proof clinical trials and scale data integration across portfolios. Ultimately, it simplifies evidence generation and supports the full lifecycle of clinical and commercial development while safeguarding patient privacy.