Article | September 16, 2022

Prevent Patient Recruitment And Retention Issues With Digital Connections

By Taylor Davidson, Florence

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Patient experience in clinical trials is a problem. In a survey of thousands of clinical trial patients, clinical trials received low customer satisfaction scores similar to those of Internet service providers, utility companies, and health insurers–businesses infamous for poor client experiences. 

A positive clinical trial experience encourages patients to participate in future trials and to recommend trials to their loved ones. Since clinical trials often struggle with recruiting patients, retaining participants, and building strong public reputations, sites, sponsors, and CROs need to focus on patient experience for their trials to succeed. 

Digital clinical trials can improve the patient experience by bringing studies to local sites and patients’ homes. With technology, sponsors, CROs, and sites can quickly communicate with one another across states or countries, and participants can spend less time traveling–a major source of patient dissatisfaction

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