Tackling Participant Burden With Data-Driven Insights: Q&A With Katie Rothstein, Greenphire's Director Of Data Delivery

What role do technology and data-driven strategies play in improving the clinical trial participant experience? Participants in clinical trials face numerous challenges, balancing personal commitments with study demands. Sponsors are increasingly aware of the need for "patient convenience" initiatives but often struggle to plan adequately for participant needs, relying on outdated or limited data.

The conversation with Greenphire’s Director of Data Delivery, Katie Rothstein, highlights how evolving technologies are helping sponsors optimize the participant journey. As clinical trial protocols become more complex, with longer visits and greater demands, technology offers new solutions for addressing participant burdens, such as travel, childcare, and medical expenses. The use of data-driven insights enables sponsors to better anticipate and accommodate diverse participant needs, reducing delays and improving enrollment rates. Rothstein emphasizes the importance of leveraging accurate, real-time data to inform planning. The future of clinical trials lies in the ability to harness detailed, actionable data across therapeutic areas and regions, leading to personalized, efficient participant support. Ultimately, these innovations will contribute to more successful, timely trials, improving the overall experience for participants and sponsors alike.