The Power Of Patient Preferences: How Technology And Payment Automation Can Shape The Clinical Trial Experience

A discussion with Tanya Kogan, Product Lead at Greenphire

Tanya Kogan of Greenphire took time to answer important questions about patient convenience and payment systems in clinical trials, emphasizing their impact on recruitment, retention, and overall trial success. Patient convenience refers to minimizing barriers such as location accessibility, flexible scheduling, and simplifying logistics. A key component of this is patient payment, which should be straightforward, timely, and customizable. Simplified, real-time payment methods like direct deposits, digital wallets, or prepaid cards, ensure participants can access their funds easily and feel valued.

This article also highlights how patient payment preferences influence trial success, with studies showing that 94% of sites and 96% of sponsors view real-time payments as essential for an optimal experience. However, challenges like regulatory compliance, budget constraints, technological integration, and varied patient preferences must be addressed. Partnering with third-party providers and embracing technology can help overcome these obstacles. Looking forward, the patient experience in trials will become more personalized and integrated into daily life, driven by advances in technology and digital payment methods, enhancing both participant satisfaction and trial efficiency.