What The Industry Needs To Know To Excel In Patient Recruitment & Retention

The primary objective of clinical research is to establish the safety and effectiveness of new medical treatments, expediting their entry into the market. However, conducting a clinical trial is a complex process involving various stakeholders such as participants, sites, sponsors, and CROs. Today, protocols have become more intricate, and the clinical trial landscape has grown more intricate as well.

Instead of viewing complexity as a hindrance, Greenphire embraces the advancements in personalized medicine and decentralized formats as positive developments. Through research and observation, the industry has found that providing multiple options and digital tools for participants in clinical trials can enable further access and simplicity, engagement, and diversity. Nevertheless, it is crucial to efficiently manage these changes to prevent adverse consequences, such as an increased burden on site staff and participants, as well as prolonged study timelines.

In the 2023 Research Report: Global State of Patient Convenience, find out what sites, sponsors, and CROs within the global healthcare community had to say about their sentiment towards emerging clinical trial patient engagement trends.