CSSi - Elixa Featured Videos and Webinars

1. Tailor Tactics By Trial Type 6/19/2025

   Jason Elenberger, site operations manager, Javara discusses how recruitment strategies shift depending on the study. For example, large-scale vaccine trials often benefit from digital ads and social media, while smaller, condition-specific trials require more hands-on outreach and education.

2. Clinical Research Education Isn't Just For Patients 6/19/2025

   Bridget Ristagno, VP of clinical operations at PanAmerican Clinical Research, talks about the importance of educating the public about clinical research to build trust. But, she also stresses the need to educate the medical community. 

3. How Do You Look At Patient Retention? 6/19/2025

   Neha Patel-Cervantes discusses GSK’s approach to patient retention including different types of patient apps that help remind the patient about appointments.

4. Don't Underestimate HCP Awareness Campaigns 6/19/2025

   How effective can HCP awareness campaigns be when trying to recruit patients for clinical trials? Jason Elenberger gives some examples of these and other simple tactics that can go a long way when recruiting patients.

5. Why Omnichannel Isn't Optional 6/19/2025

   Responding to a poll about which recruitment tactic delivers the best ROI for trials, Neha Patel-Cervantes, director of global patient recruitment programs at GSK says … all of them. In this clip she explains why she feels this way.

6. No Stipends, But You Will See A Doctor 6/19/2025

   In Mexico, Bridget Ristagno explains you can’t offer stipends for clinical trial participants. But, what is even more appealing to them is the fact that they can have access to a physician.

7. Beyond The Database: Reaching Real Patients In Real Communities 5/14/2025

   There’s fatigue around “database-only” recruitment tactics. This presentation spotlights how patient-centric, local engagement are outperforming traditional pipelines.