Newsletter | August 11, 2025

08.11.25 -- J&J Taps Tau-Based Diagnostics To Improve Alzheimer's Disease Trial Design And Enrollment

CLINICAL SITES

When Survival Comes First, Trials Come Last

Infectious disease PI Dr. Claudia Martorell has long focused on recruiting underserved populations into clinical trials. But amid healthcare cuts, economic instability, and a retreat from DEI initiatives, she’s now watching access unravel. In this interview, Martorell shares what happens when survival takes priority over research — and why diversity in trials is once again at risk.

Site Engagement Doesn't Start At First Patient In

Site engagement starts long before enrollment. Explore how well-designed investigator meetings can set the tone, build trust, and give site teams the momentum they need to deliver.

Rethinking Clinical Trial Site Selection: Improve Efficiency

Emerging clinical trial site networks enable faster site activation, scalable operations, and improved patient recruitment by embedding trials directly in patient communities.

Designed To Help Sites Increase Clinical Trial Capacity

Explore a platform serving as a neutral aggregator, connector, and communicator of the key systems and tasks a clinical research site needs to perform across all the trials it is conducting.

PATIENT CENTRICITY

Age Restrictions In Clinical Trials Unjustly Harm Adults With Childhood Cancer

How old is too old for a pediatric cancer trial? Mom-turned-patient advocate Rosemary Sherrod argues that too-stringent age criteria wrongly exclude pediatric cancer patients as they approach adulthood.

Insights From Pharma 2025: The Role Of Patient Journey

From predictive AI to the European Health Data Space, experts discuss how digital transformation is reshaping patient care, creating new pathways for commercial success in pharmaceuticals.

Achieving Person-Centricity In Clinical Trial Recruitment

Clinical trial enrollment remains a major bottleneck in drug development, but consumer-centric innovations could present a solution to enhance every stage of clinical trial enrollment.

Hope In The Dark: Value In Alzheimer's Disease Research And Treatment

The May/June 2025 issue of Value & Outcomes Spotlight explores the health economics and outcomes research (HEOR) and its contribution to research and treatment of Alzheimer’s disease.

When Science And Humanity Become Inseparable

Learn how kindness transformed the clinical trial experience for pediatric rare disease participants in a global study.

PATIENT RECRUITMENT

J&J Taps Tau-Based Diagnostics To Improve Alzheimer's Disease Trial Design And Enrollment

Johnson & Johnson's Fiona Elwood, Ph.D., discusses the potential of tau-based diagnostics to help design better trials and improve patient enrollment in Alzheimer's disease studies.

Reducing Fear Of Clinical Trial Participation

Reducing uncertainty about clinical trial participation through empathy, clarity, and support can build a patient confidence and encourage them to make informed, empowered decisions.

Patient Recruitment: How To Accelerate Enrollment

Five key strategies are helping sponsors and CROs optimize their recruitment, leading to better use of time, reduced costs, increased capacity, and improved participant well-being.

Recruitment Strategies: A Behind The Scenes Look

Explore a dynamic recruitment strategy being used to address the growing demand for participants in early-stage clinical trials while overcoming regulatory and ethical challenges.

Patient Support Solutions For Clinical Trials

Learn how Greenphire leverages its more than 17 years of experience to deliver the most flexible and comprehensive patient-focused solutions and services.

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